James Rosenquist, mixed media on paper, 1975

In the 1950s, James Rosenquist still painted billboards and signs. From these techniques and subjects he emerged as a pop art artist. His monumental works, kaleidoscopic effect and bright colours emphasize the overwhelming and destructive nature of American consumer culture. His manifest oeuvre typifies a zeitgeist of consumption and unrest, seen from the publicity and media perspective.

‘Rinse’, consists of consumer packaging, Pegasus logo of Mobilgas and graphic shapes. The artist links these multiple central motifs together within the boundaries of one painting. With his fragmented compositions he reduces the material of his time to a geometric abstraction.


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